The logo process

Here are a few of the other ideas that floated around in my head for the Wink logo. Sometimes it’s fun to go back and look at the gradual changes that got the final logo from initial idea to final product. For this particular one, I had 14 original ideas (some entirely unique, some variations on colors and placement) and I ended up wtih 18 versions of the final one before we were completely happy with it. Sounds like a lot, but often the difference between versions is something as simple as a slight change in color, or seeing what it looks like in several different fonts. It all happens pretty quickly.wink-unused